A little bit about me
Hi, I’m Laura.
My journey in the CPG industry began at a KeHE distributor show in Indianapolis. I was assigned to work as a brand ambassador for an ice cream company that had recently launched. Throughout the show, I ended up really connecting with the company’s co-founders. At the end of the show, they offered me a 6 month contract if I was willing to move to Los Angeles in the next 10 days. I enjoyed working at the show so much - the energy and the creativity was exhilarating - that I said yes! So I packed up my little car and spent 3 days driving the 2,115 miles from Indiana to California.
That was nearly 7 years ago and my love of the CPG industry has only grown deeper and more passionate since. These days, I enjoy working with innovative food and beverage brands on developing strategies to grow their brick-and-mortar retail business.
When I am not taking long walks through the grocery store aisles, admiring all of the packaging and hunting for new-to-me brands, I enjoy spending time with my French Bulldog Jax, cheering on my Indiana Hoosiers in NCAA Men’s Basketball, and listening to Matchbox Twenty.